Privacy Policy
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice (Impressum) of this website.
How do we collect your data?
On one hand, your data is collected when you provide it to us. This may, for example, be data you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of the page request). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website functions without errors. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time free of charge. You also have the right to request the rectification, blocking, or deletion of this data. For this or any further questions regarding data protection, you can contact us at any time at the address provided in the legal notice. Furthermore, you have the right to file a complaint with the responsible supervisory authority.
In addition, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Details can be found in the privacy policy under "Right to restriction of processing".
Analysis tools and tools from third-party providers
When visiting our website, your browsing behavior can be statistically evaluated. This happens primarily with cookies and so-called analysis programs. The analysis of your browsing behavior is generally anonymous; the browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.
You can object to this analysis. We will inform you about the options for objection in this privacy policy.
2. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various items of personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission on the internet (e.g., communication via email) can have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible party
The party responsible for data processing on this website is:
Lucky Dog Shop
Melanie Engels
Joahnn-Dohr Str. 15
41066 Mönchengladbach
info@lucky-dog.shop
www.lucky-dog.shop
The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your previously given consent at any time. An informal message sent to us via email is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)
If data processing is based on Art. 6 (1) lit. e or f GDPR, you have the right to object at any time to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you lodge an objection, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection pursuant to Art. 21 (1) GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) GDPR).
Right to file a complaint with the responsible supervisory authority
In the event of violations of the GDPR, data subjects have a right to file a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to file a complaint is without prejudice to any other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you require the direct transfer of data to another controller, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this page uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser's address line switches from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If there is an obligation to transmit your payment data (e.g., account number for direct debit authorization) to us after the conclusion of a contract subject to payment, this data is required for payment processing.
Payment transactions via common means of payment (Visa/MasterCard, direct debit) take place exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser's address line switches from "http://" to "https://" and by the lock symbol in your browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, blocking, deletion, and rectification
Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipients, and the purpose of data processing and, if applicable, a right to the rectification, blocking, or deletion of this data. For this or further questions on the topic of personal data, you can contact us at any time at the address provided in the legal notice.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address provided in the legal notice. The right to restriction of processing exists in the following cases:
• If you dispute the accuracy of your personal data stored with us, we generally need time to check this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data—apart from its storage—may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
Objection to advertising emails
The use of contact data published within the scope of the legal notice obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
3. Data collection on our website
Hosting
We use Shopify to maintain an online shop. The provider is Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
The provider processes meta/communication data (e.g., device information, IP addresses) in the EU.
The legal basis for processing is Art. 6 (1) sentence 1 lit. a GDPR. The processing takes place on the basis of consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.
The data will be deleted when the purpose for its collection no longer applies and there is no statutory retention obligation to the contrary. Further information is available in the provider's privacy policy at https://www.shopify.de/legal/datenschutz.
Cookies
The internet pages use so-called cookies in some cases. Cookies do not cause any damage to your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. The functionality of this website may be limited if cookies are deactivated.
Cookies that are required for the performance of the electronic communication process or to provide certain functions you desire (e.g., shopping cart function) are stored on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g., cookies for the analysis of your browsing behavior) are stored, these are treated separately in this privacy policy.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address
A merge of this data with other data sources is not carried out.
The collection of this data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this, the server log files must be recorded.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass this data on without your consent.
The processing of the data entered into the contact form thus takes place exclusively on the basis of your consent (Art. 6 (1) lit. a GDPR). You can revoke this consent at any time. An informal message sent to us via email is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data you enter into the contact form will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—especially retention periods—remain unaffected.
Inquiry via email, telephone, or fax
If you contact us via email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass this data on without your consent.
The processing of this data is based on Art. 6 (1) lit. b GDPR, provided your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 (1) lit. a GDPR) and/or our legitimate interests (Art. 6 (1) lit. f GDPR), as we have a legitimate interest in the effective processing of inquiries addressed to us.
The data you send us via contact inquiries will remain with us until you request its deletion, revoke your consent for its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—especially statutory retention periods—remain unaffected.
Registration on this website
You can register on our website to use additional features on the site. The data entered for this purpose is used only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
For important changes, such as in the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration is based on your consent (Art. 6 (1) (a) GDPR). You can revoke any consent you have given at any time. An informal notification by e-mail to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will subsequently be deleted. Statutory retention periods remain unaffected.
4. Social Media
Facebook Plugins (Like & Share Button)
Plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like-Button" on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US.
When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like-Button" while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at: https://www.facebook.com/privacy/explanation.
If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.
The use of Facebook plugins is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in achieving the greatest possible visibility on social media.
Instagram Plugin
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.
The use of the Instagram plugin is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in achieving the greatest possible visibility on social media.
For more information, please see Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
TikTok
We use TikTok to present our content and interact with our community. When you visit our TikTok page or view our content there, user data is collected by TikTok. The processing of this data is subject to TikTok's privacy policy (https://www.tiktok.com/legal/privacy-policy).
X (formerly Twitter)Our website uses features from X (formerly Twitter). When you access or share our content on X, user data is collected by X. The processing of this data is subject to X's privacy policy (https://twitter.com/privacy).
PinterestWe use Pinterest to showcase our products and content. When visiting our Pinterest page, user data is collected and processed by Pinterest. Further information can be found in Pinterest's privacy policy (https://policy.pinterest.com/en/privacy-policy).
WhatsAppIf you contact us via WhatsApp, your data will be processed to handle your request. The use of WhatsApp is subject to WhatsApp's privacy policy (https://www.whatsapp.com/legal/privacy-policy).
YouTubeOur website uses embedded videos from YouTube. When playing the videos, user data is collected by YouTube. The processing of this data is subject to YouTube's privacy policy (https://policies.google.com/privacy).
5. Analysis Tools and Advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP Anonymization
We have activated the IP anonymization function on this website. This will cause your IP address to be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website use and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Browser Plugin
You can prevent the storage of cookies by adjusting your browser software accordingly; however, we point out that in this case you may not be able to fully use all functions of this website. Furthermore, you can prevent Google’s collection and processing of the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website: Disable Google Analytics.
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Demographic features in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising by Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described under the point "Objection to data collection".
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function allows the advertising target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you based on your previous usage and surfing behavior on one end device (e.g., mobile phone) can also be displayed on another of your end devices (e.g., tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. This allows the same personalized advertising messages to be served on any device where you sign in with your Google account.
To support this function, Google Analytics collects google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The merging of the collected data in your Google account occurs exclusively based on your consent, which you can give or revoke at Google (Art. 6 (1) (a) GDPR). For data collection operations that are not merged into your Google account (e.g., because you do not have a Google account or have objected to the merging), the data collection is based on Art. 6 (1) (f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=en.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used for personal identification of the users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords client receives a different cookie. The cookies cannot be tracked across the websites of AdWords clients. The information obtained using the conversion cookie is used to create conversion statistics for AdWords clients who have opted for conversion tracking. The clients learn the total number of users who clicked on their ad and were redirected to a page provided with a conversion tracking tag. However, they do not receive information that allows users to be personally identified. If you do not wish to participate in tracking, you can object to this use by easily disabling the Google conversion tracking cookie through your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
More information about Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. The functionality of this website may be limited when cookies are disabled.
Google Tag Manager
We use Google Tag Manager for analysis and advertising purposes. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., visited websites, interest in content, access times) in the USA.
The legal basis for the processing is Art. 6 (1) sentence 1 (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time, e.g., by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.
The legal basis for the transfer to a country outside the EEA is Standard Contractual Clauses. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed by standard data protection clauses issued in accordance with the review procedure under Art. 93 (2) GDPR (Art. 46 (2) (c) GDPR), which we have agreed upon with the provider.
We delete the data when the purpose for its collection no longer applies. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en.
Google Conversion Tag
We use the Google Conversion Tag for conversion tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., visited websites, interest in content, access times) in the USA.
The legal basis for the processing is Art. 6 (1) sentence 1 (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time, e.g., by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.
The legal basis for the transfer to a country outside the EEA is Standard Contractual Clauses. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed by standard data protection clauses issued in accordance with the review procedure under Art. 93 (2) GDPR (Art. 46 (2) (c) GDPR), which we have agreed upon with the provider.
The data is deleted when the purpose for its collection no longer applies and no retention obligation stands in the way. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=en https://support.google.com/tagmanager/answer/9323295?hl=en&ref_topic=3441532.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), for conversion measurement.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible, and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the site operator.
The use of the Facebook Pixel is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media.
You can find further information on protecting your privacy in Facebook's data policy: https://de-de.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
TikTok Pixel
We use TikTok Pixel for analysis and advertising purposes. The provider is TikTok, Inc., 10100 Venice Blvd Suite 401 Culver City, CA 90232, USA. The provider processes meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) sentence 1 (a) GDPR. Processing is based on consent. Data subjects may revoke their consent at any time, for example by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of processing carried out prior to the revocation.
Data will be deleted when the purpose for its collection no longer applies and no statutory retention obligation prevents deletion. Further information is available in the provider's privacy policy at https://www.tiktok.com/legal/privacy-policy?lang=de.
Pinterest Conversion Tag
We use the Pinterest Conversion Tag for conversion tracking. The provider is Pinterest Inc., 505 Brannan Street San Francisco, CA 94107, USA. The provider processes usage data (e.g., websites visited, interest in content, access times), contact data (e.g., e-mail addresses, telephone numbers), and meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) sentence 1 (a) GDPR. Processing is based on consent. Data subjects may revoke their consent at any time, for example by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of processing carried out prior to the revocation.
The legal basis for transfer to a country outside the EEA is standard contractual clauses. The security of data transferred to a third country (i.e., a country outside the EEA) is ensured by standard data protection clauses issued in accordance with the review procedure under Art. 93 (2) GDPR (Art. 46 (2) (c) GDPR), which we have agreed upon with the provider.
Data will be deleted when the purpose for its collection no longer applies and no statutory retention obligation prevents deletion. Further information is available in the provider's privacy policy at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.
6. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and agree to receive the newsletter. No further data is collected, or it is collected on a voluntary basis only. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 (1) (a) GDPR). You may revoke your consent to the storage of the data, the e-mail address, and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data deposited with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after cancellation of the newsletter. Data stored by us for other purposes remains unaffected by this.
Klaviyo
We use Klaviyo for e-mail marketing and customer relationship management. The provider is Klaviyo, Inc., 125 Summer St, Floor 6 Boston, MA 02111, USA. The provider processes meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) sentence 1 (a) GDPR. Processing is based on consent. Data subjects may revoke their consent at any time, for example by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of processing carried out prior to the revocation.
The legal basis for transfer to a country outside the EEA is standard contractual clauses. The security of data transferred to a third country (i.e., a country outside the EEA) is ensured by standard data protection clauses issued in accordance with the review procedure under Art. 93 (2) GDPR (Art. 46 (2) (c) GDPR), which we have agreed upon with the provider.
Data will be deleted when the purpose for its collection no longer applies and no statutory retention obligation prevents deletion. Further information is available in the provider's privacy policy at https://www.klaviyo.com/privacy/policy.
Hotjar
We use the web analytics service Hotjar, provided by Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta.
Hotjar helps us better understand user behavior on our website (e.g., mouse movements, clicks, scroll depth) and optimize our offerings. Hotjar uses cookies and similar technologies for this purpose. So-called “heatmaps” and “session replays” can be created to show us how visitors use our pages.
Processing is based on Art. 6 (1) (a) GDPR (consent), provided you have agreed to it. No data will be collected without your consent.
Hotjar does not store personal data such as names or IP addresses in plain text. The collected information is stored on servers within the EU and is automatically deleted after 365 days.
You can find more information in Hotjar's privacy policy:
https://www.hotjar.com/legal/policies/privacy
Microsoft Clarity
We also use Microsoft Clarity, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Clarity is used to analyze user behavior (e.g., clicks, scrolls, interactions). The data helps us improve the usability of our website.
Cookies and similar technologies may be used for this purpose. Clarity may also be used in conjunction with Microsoft’s Bing Ads network, enabling cross-device analysis.
Processing is also based on Art. 6 (1) (a) GDPR (consent). Clarity will not be activated without your consent.
Microsoft may also transfer collected data to the USA. This transfer is subject to the EU-U.S. Data Privacy Framework (DPF), which Microsoft has joined to ensure an adequate level of data protection.
You can find more information in Microsoft's privacy statement:
https://privacy.microsoft.com/de-de/privacystatement
7. Plugins and Tools
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers in this process.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is used to check whether the data entry on our websites (e.g., in a contact form) is made by a human or by an automated program. To this end, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, the length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.
Data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM.
Further information on Google reCAPTCHA as well as Google's privacy policy can be found at the following links: https://policies.google.com/privacy?hl=de and https://www.google.com/recaptcha/intro/android.html.
Google Merchant Center
We use Google Merchant Center to maintain an online shop. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) sentence 1 (a) GDPR. Processing is based on consent. Data subjects may revoke their consent at any time, for example by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of processing carried out prior to the revocation.
The legal basis for transfer to a country outside the EEA is standard contractual clauses. The security of data transferred to a third country (i.e., a country outside the EEA) is ensured by standard data protection clauses issued in accordance with the review procedure under Art. 93 (2) GDPR (Art. 46 (2) (c) GDPR), which we have agreed upon with the provider.
Data will be deleted when the purpose for its collection no longer applies and no statutory retention obligation prevents deletion. Further information is available in the provider's privacy policy at https://policies.google.com/privacy?hl=de.
8. Payment Providers and Resellers
PayPal
On our website, we offer payment via PayPal, among others. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
If you select payment via PayPal, the payment data you enter will be transmitted to PayPal.
The transmission of your data to PayPal is based on Art. 6 (1) (a) GDPR (consent) and Art. 6 (1) (b) GDPR (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations.
Payment via Shopify
For payment processing, we use payment processors that are themselves controllers under data protection law within the meaning of Art. 4 (7) GDPR. Insofar as they receive data and payment information entered by us during the ordering process, we are fulfilling the contract concluded with our customers (Art. 6 (1) sentence 1 (b) GDPR).
These payment service providers are:
- Amazon Payments Europe s.c.a., Luxembourg
- American Express Europe S.A.
- Apple Inc., USA (for Apple Pay)
- Google Ireland Limited, Ireland (for Google Pay)
- Klarna Bank AB (publ), Sweden ("Klarna Invoice")
- Klarna Bank AB (publ), Sweden ("Klarna Sofort")
- Mastercard Europe SA, Belgium
- PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg
- Shopify Inc., Canada (for Shop Pay)
- Visa Europe Services Inc., Great Britain
Declare withdrawal
Please fill out the following form to declare your withdrawal from the contract.
